Top 10 Most Popular Online Stores for Consumer Electronics Brands in 2024

In the digital age we live in, ecommerce data represents a gold mine of valuable information for brands and retailers. At PriceSpider, we have a passion for diving into this data and extracting meaningful insights. In this article, we’ll explore the top online retailers for consumer electronics brands, based on our in-depth analysis of internal data for the full year 2024.

Choosing the right retail partners is crucial for brands looking to expand their reach, increase market share and introduce their products to new target audience segments. However, not all partnerships offer the same value. Identifying which retailers have the most relevant customer base and the strongest brand in their niche is essential to investing in the commercial relationships that will bring the best results.

In order to help brands evaluate these opportunities, we used our internal traffic data from the year 2022 to compile a list of the most popular online stores among consumer electronics brands.

Methodology

Using PriceSpider’s “Where to Buy” tool, more than 2,000 leading brands monitor online sales and web traffic driven to their retail partners. This tool allows brands to select their preferred retailers or use criteria such as conversion rates, clicks, total sales, reviews and others to automatically create a list that is displayed to consumers when they click “buy” on brands’ websites, emails, social networks , advertisements and other content.

By tracking every click (and resulting transactions), we can identify which online retailers receive the most traffic from brands. For this study, we filtered data by consumer electronics category, excluding brand-specific stores that do not represent an opportunity for other brands in the same industry.

Top 10 Online Retailers

1. Target.com (3.68 million clicks):

Target stands out in several e-commerce categories, building its reputation on quality and introducing its own third-party marketplace, Target Plus.

2. BestBuy.com (1.62 million clicks):

With more than 50 years of history, Best Buy has consolidated its reputation as a specialist electronics store, supported by the specialized services of Geek Squad.

3. Amazon.com (1.14 million clicks):

Amazon.com is known as “the everything store”, having the largest online catalog among retailers and accessing a huge base of active customers.

4. Walmart.com (823,000 clicks):

As the largest retailer in the world, Walmart is recognized for its low prices and consumer confidence in providing the best deals possible.

5. OfficeDepot.com (580 thousand clicks):

Office Depot well meets the demand for electronics aimed at the corporate and domestic environment, thanks to its vast network of physical stores.

6. GameStop.com (300 thousand clicks):

Specializing in video games and related accessories, GameStop attracts a specific segment within consumer electronics.

7. Staples.com (253 thousand clicks):

Staples is sought after for its business solutions and technological products aimed at the corporate environment and home office.

8. HomeDepot.com (213K clicks):

Although initially a hardware store, the growing popularity of smart devices has landed Home Depot on this list.

9. SamsClub.com (169K clicks):

With wholesale pricing and attractive rewards programs, Sams Club is a valuable option for members looking to save money.

10. BHPhotoVideo.com (159K clicks):

B&H Photo Video stands out for its trust and exceptional customer service in providing electronics.

Beyond Numbers

Some large online stores may not appear on this list simply because they don’t share data that allows brands to track sales and conversions. Collaboration between retailers and PriceSpider makes it easier to obtain these valuable insights, optimizing marketing and product development strategies for brands.

Conclusion

Understanding where consumers prefer to buy their electronics online is essential for brands when planning their distribution and digital marketing strategies. By offering a diverse range of options through the “Where to Buy” tool, brands maximize their chances of success in the competitive e-commerce market.

For more information on how to optimize your presence at major online retailers or to see how the “Where to Buy” tool works, visit our official website.

This article offers a crucial glimpse into online consumer behavior in 2022, highlighting the top shopping destinations in the consumer electronics sector.